Organisational Structure

  1. Belinda Reynolds - Director Research & Development, Emerging Markets

    Belinda Reynolds is a dietitian and Director of Product Development, Research and Emerging Markets at BioCeuticals. She has been involved in the complementary medicine industry for 19 years, 14 of which have been working for BioCeuticals. Belinda graduated with an Honours Degree in Nutrition and Dietetics in 2003. Belinda has also lectured at the Australasian College of Natural Therapies (ACNT) and Australasian College of Nutritional and Environmental Medicine (ACNEM), contributed nutrition-related articles to a variety of publications, and has been a guest speaker at a number of industry events.

    Belinda's greatest passion is assisting practitioners in developing their knowledge by educating on new research in the area of integrative medicine. Her key interests are mood health, immune modulation, the human microbiome and the impact they have on overall health.

  2. Adrian Sturrock - Director of Finance

    Adrian has over 25 years experience working in accounting and finance roles in Australia.

    Adrian graduated with a Bachelor of Commerce (with a double major in Accounting & Economics) from the University of New South Wales and is a member of Chartered Accountants ANZ.

    Entering the workforce in 1991, Adrian worked as an auditor at PricewaterhouseCoopers for 12 years in the Consumer & Industrial Products division of the Sydney office. Moving into commerce in 2003, Adrian worked in group finance roles at Qantas (ASX-listed) for six years, before moving into the complementary medicines industry with Blackmores (ASX-listed) in 2009. Adrian has been the Director of Finance at BioCeuticals since 2015.

    With a technical accounting background from his “Big 4” experience and strong analytical skills, Adrian has a passion for financial management. He has a keen eye for detail, ensuring that the financial statements of the business are correct and that he has a thorough understanding of them. Business partnering to provide commercial support to other departments and process improvement in systems and controls are key areas of focus. Adrian has 18 years experience as a manager and enjoys the staff development aspects of his role.

    Adrian is a member of the Audit Committee of Complementary Medicines Australia and also holds a Diploma of Investor Relations (AIRA).