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Organisational Structure




  1. Nathan Cheong - Managing Director

    Nathan has over 13 years experience in the Complementary medicine industry, prior to taking on the role of Managing Director, Nathan was the General Manager of Herbs of Gold a subsidiary of public listed company Vita Life Science.

    Nathan is a qualified Naturopath and Herbalist and holds degrees in Health Science, Science and Social Work. Nathan graduated with majors in Biochemistry and Psychology. He has extensive experience in Sales and Marketing, business development and new product development. He currently sits on the Complementary Health Care Councils Complaints resolution panel and is a passionate subscriber to natural healthcare. Nathan is also a member of the Australian Institute of management and is currently enrolled in a Graduate Diploma of Business Administration.



  2. Eyal Wolstin - Director of Sales

    Eyal joined BioCeuticals with more than 20 years experience in sales and marketing roles across FMCG and complementary medicine companies.

    Eyal holds an MBA (Marketing) from Manchester University and a BA in Political Science and Management.

    A calculated risk-taker with deep industry knowledge, he has a proven track record in delivering innovation and change management in large multinational companies.

    Eyal has extensive experience managing major key accounts and large scale sale force teams, delivering high performance results and professional customer service.

    Embracing the core values of integrity, innovation, quality and reliable practitioner support, Eyal is committed to bringing growth, team spirit and a high standard of professionalism to BioCeuticals.


  3. Ian Curtinsmith - Chief Information Officer

    Ian graduated in 1996 with a Associate Diploma in Electrical Technology and has over 15 years experience in Information Technology.

    Ian is employed as the Chief Information Officer and has been with the company since 2009 and is responsible for all technology, information systems, telecommunications, websites and data management.

    Prior to his employment with Bioceuticals Ian implement projects for large enterprises included work for GSM/Vodafone, Chartered Accounts, Officeworks, Clemenger and Colonial.

    Ian is a regular at the Apple World Wide Developer Conference and a certified Apple Technician that brings a very modern approach to IT and is passionate about technology.

    Ian is currently serving on the IT and Marketing committee of the International Probiotic Association (IPA) and is a graduate member of the Australian Institute of Company Directors



  4. Neal Mercado - Director Research & Development

    Neal has over 16 years experience in in the global vitamin and dietary supplements industry, with an emphasis on strategic marketing, new product development and innovation process. Prior to joining BioCeuticals, he was Director of Product Development at Blackmores and Director of the Blackmores Institute.

    He has a proven track record for delivering market-leading innovation and has held a number of roles focused on portfolio management and global product development for multinational corporations including Amway and IdeaSphere. Neal has a Bachelors degree in Marketing from Michigan State University and is a graduate of the Australian Institute of Company Directors.


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