Australasian Pharmacy Professional Conference and Trade Exhibition (APP)

Tiktok trends vs therapeutic reality: What pharmacists need to know about magnesium evidence

Jamil Karaki – MegaMind Pharmacist. 11:55am - 12:25pm

13 Mar 2026

Social media platforms like TikTok are increasingly shaping how patients perceive health, often creating confusion around supplements like magnesium. This session equips pharmacists with the knowledge and confidence to address common myths, clarify misunderstandings, and provide clear, evidence-based guidance. It covers the clinical relevance and pharmacokinetics of different magnesium forms, dosing strategies, and key factors contributing to magnesium depletion, including medications. The role of adjunctive ingredients such as L-theanine in supporting stress and sleep will also be explored, helping pharmacists strengthen their role as trusted, science-informed advisors in the age of digital health.

Experience Your Brainwaves in Real Time

Step into our interactive activation at the BioCeuticals stand and explore the Muse 2 — a clinically validated EEG device that measures your brain’s electrical activity live on screen. Watch your brainwaves fluctuate as you relax and breathe, and see how Alpha activity supports a calm, alert state — the gateway to restful sleep. Following the guided brainwave experience, speak with our Naturopathic Educators to learn how these insights translate into practical strategies for supporting patient sleep and nervous system health.

Introducing NEW Ultra Muscleze® Night + L-Theanine at the BioCeuticals stand

What's new?

Ultra Muscleze® Night + L-Theanine now available in a convenient tablet format
Designed with highly bioavailable UltraMag® with glycinate to support healthy sleeping patterns, muscle relaxation when dietary intake is inadequate.
And featuring clinically trialled AlphaWave® L-Theanine to calm the mind, relieve symptoms of stress and soothe the nerves.
Along with inositol to support nervous system function.

Discover how Ultra Muscleze® Night + L-Theanine supports restful sleep and recovery, helping you meet growing customer demand for trusted integrative health solutions.

We are looking forward to seeing you at the BioCeuticals stand to deep dive into Ultra Muscleze® Night + L-Theanine, now in a convenient tablet format.

APP 2026 program of events

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Frequently asked questions

Find us at stand 277 & 278 in the trade exhibition which is open Thursday 12 March - Saturday 14 March.
We'll also be doing a sponsored talk with Pharmacist Jamil Karaki 11:55am - 12:25pm on Friday 13th March at meeting rooms 5 & 6 at the Gold Coast Convention and Exhibition Centre.
The theme of the talk is Tiktok trends vs therapeutic reality: What pharmacists need to know about magnesium evidence.
Register on the official APP website at Registration - APP Conference
Yes, details tbc.
Our ultimate sleep combination - Ultra Muscleze® Night + L-Theanine now in a convenient tablet form. We will also have Ultra Muscleze® Night to discuss on the stand, along with our top selling products to view in the PPU (display unit) on stand.
Speak with a BioCeuticals team member at the stand, who can record your details and pass them on to your local rep to arrange a follow-up meeting.
We offer extensive product training such as micro courses that are bite-sized t training to fit into your busy schedule. As well as extensive Product Flyers and Dosage Charts.