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BioCeuticals now the Official Nutrition Partner of Melbourne Football Club

BioCeuticals now the Official Nutrition Partner of Melbourne Football Club
Date: 2012-05-01
Author: - Editor
Access: Public

BioCeuticals, The Official Nutrition Partner of the Melbourne Football Club

BioCeuticals®, Australia’s leader in high-quality nutraceuticals, is pleased to announce its new role as the Official Nutrition Partner of Melbourne Football Club (MFC).

As part of its new relationship, BioCeuticals® is responsible for providing MFC’s players with cutting-edge information and supplements, giving them the best nutrition to fuel their winning performance.

Melbourne Football Club, popularly referred to as the “Demons” by fans, is one of AFL’s founding football clubs and home to the late club legend, Jim Stynes.

Sean Hall, CEO of FIT-BioCeuticals Ltd, said:

“We are very excited about becoming the Official Nutrition Partner of the Melbourne Football Club. From an innovative perspective, we could not have hoped for a better fit."

“The Club has placed a strong emphasis on sports nutrition as a means of enhancing athletic performance. As such, it has fully embraced our leading, evidence-based approach to improving health and wellbeing."

“Culturally, we see this relationship as an extension of our families. As the oldest club in the AFL, the Demons are steeped in a history rich in great successes, legendary heroes and strong community involvement. These are qualities that FIT-BioCeuticals Ltd is proud to be associated with. Together, we hope to contribute to this impressive legacy as we head towards future successes.,” said Mr Hall.

The players’ nutritional plans will be refined under the direction of Club Nutritionist Joanna Shinewell, who supports the new partnership:

“Melbourne Football Club’s Nutrition Department follows the Melbourne philosophy of high performance and high integrity. We only provide the best to our players with respect to cutting-edge information and product. Our relationship with BioCeuticals® is part of this concept. Any performance edge our players can receive is everything we want,” said Joanna.

“I have only had positive experience with BioCeuticals®, where private clients and athletes have been happy with the product. To believe in a product you need to try it yourself and do as much reading on the product as possible. I represent both. BioCeuticals® has plenty of great information to back up its products and I use their products personally too. I began recommending these products about 5 years ago.”
“BioCeuticals® is a company that prides itself on the research it has done to prove its efficacy and bioavailability,” added Joanna.

BioCeuticals® will receive recognition as the Official Nutrition Partner of the MFC, with brand designation on the “Sponsor Matrix”, verbal recognition at selected official MFC events, logo placement on the Corporate Partners Page of the MFC website, and recognition in the MFC Year Book.

For more information about MFC, visit

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